Alpha Mutual Funds & Financial Services.
Build your Wealth with us with Best Mutual Funds.
Alpha Mutual Funds & Financial Services.
Build your Wealth with us with Best Mutual Funds.
About AlphaMF — Your Trusted Partner in Wealth Creation.
Making Cheerful Investors Since 2010.
AlphaMF is an AMFI-registered mutual fund distributor and wealth advisory firm, proudly serving investors across India since 2010. Founded with a simple yet powerful belief — that every individual deserves access to quality financial guidance — we have spent over 16 years helping families, professionals, and business owners build lasting wealth through disciplined investing.
Our approach is rooted in understanding you first. Before recommending a single fund, we take the time to understand your financial goals, risk appetite, life stage, and aspirations. Whether you are a 22-year-old starting your first SIP or a 55-year-old planning for a worry-free retirement, we have a portfolio strategy designed for you.
What sets AlphaMF apart is our unique suite of age-based, goal-oriented model portfolios — from Jeevan Sammaan (target ₹50 lakh) to Jeevan Utsav (target ₹25.5 crore). Each portfolio is carefully crafted with a diversified mix of equity, debt, hybrid, gold, and REIT/InvIT allocations suited to your life stage.
We operate on NSE's flagship NSENMF II platform, ensuring a seamless, 100% online, and paperless investment experience. From SIPs and lump-sum investments to portfolio tracking and rebalancing — everything is just a few clicks away on our secure client portal.
At AlphaMF, we are not just distributors — we are your financial partners. We earn our income through trail commissions paid by mutual fund companies, which means our advice is aligned with your long-term success. The longer you stay invested and the more your wealth grows, the better we do. That is true alignment of interests.
Our founder, Navneet Kumar Rastogi, brings a rare combination of 30+ years of IT operations leadership and 16+ years of active investment experience. Having managed mission-critical technology systems for Fortune 500 enterprises and built his own diversified investment portfolio, he brings the same discipline, analytical rigor, and systematic approach to managing your investments.
"Wealth creation is not about finding the next hot stock. It is about building a disciplined, diversified portfolio that works for you through every market cycle. Our job is to make that journey simple, transparent, and — most importantly — cheerful."
We believe that wealth creation is not about timing the market — it is about time in the market. Start your journey with AlphaMF today, and let us help you become a cheerful investor.
Services-Financial Products.
Mutual Fund Services
Portfolio Management Services (PMS)
Portfolio Management Services (PMS)
Let us sit down and look at your Financial Goals. Do you have query about your current Goal? Do you have a future Goal? That needs an Alpha push? With a discussion, we can get your financial goal right track.
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by
Let us sit down and look at your Financial Goals. Do you have query about your current Goal? Do you have a future Goal? That needs an Alpha push? With a discussion, we can get your financial goal right track.
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by clicking on any picture on this website. Our motive is to “Making Cheerful Investors!”
Portfolio Management Services (PMS)
Portfolio Management Services (PMS)
Portfolio Management Services (PMS)
Every common man needs a comprehensive financial plan in order to survive. Starting from an thoughtful of your objective, we will improve a Portfolio Management Services (PMS) with easy to follow steps.
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by click
Every common man needs a comprehensive financial plan in order to survive. Starting from an thoughtful of your objective, we will improve a Portfolio Management Services (PMS) with easy to follow steps.
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by clicking on any picture on this website. Our motive is to “Making Cheerful Investors!”
Retirement Planning
Portfolio Management Services (PMS)
Capital Market - Direct Equity & ETFs
Retirement planning worth preparing today for your future life so that you continue to align all your goals and dreams self-sufficiently. This comprises setting your retirement goals, estimating the amount of fund you will need, and investing to cultivate your retirement savings. Every plan for retirement is exclusive.
Dear visitor pleas
Retirement planning worth preparing today for your future life so that you continue to align all your goals and dreams self-sufficiently. This comprises setting your retirement goals, estimating the amount of fund you will need, and investing to cultivate your retirement savings. Every plan for retirement is exclusive.
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by clicking on any picture on this website. Our motive is to “Making Cheerful Investors!”
Capital Market - Direct Equity & ETFs
Capital Market - Direct Equity & ETFs
Capital Market - Direct Equity & ETFs
We also provide our clients exposure to Capital Market, Direct Equity and ETFs you will have stress-free access to capital market products of direct equity stocks and Exchange Traded Funds (ETFs).
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by clicking
We also provide our clients exposure to Capital Market, Direct Equity and ETFs you will have stress-free access to capital market products of direct equity stocks and Exchange Traded Funds (ETFs).
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by clicking on any picture on this website. Our motive is to “Making Cheerful Investors!”
Insurance
Capital Market - Direct Equity & ETFs
Investor Education
Experience quality risk recommendation and management services with our insurance solutions. We provide the best of risk management recommendation available in insurance .
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by clicking on any picture on this website. Our motive is to “Making Cheerful Investors!”
Investor Education
Capital Market - Direct Equity & ETFs
Investor Education
Investor education focuses on issues relevant to the education and information needs of individuals who take part in financial planning, or are considering participating, in the financial markets. In addition, investor education can also benefit investors better assess the relevance and suitability of investment recommendations.
Dear visi
Investor education focuses on issues relevant to the education and information needs of individuals who take part in financial planning, or are considering participating, in the financial markets. In addition, investor education can also benefit investors better assess the relevance and suitability of investment recommendations.
Dear visitor please feel free to contact with us through Phone, email, Facebook, WhatsApp or fixup a free 30 minutes Appointment by clicking on any picture on this website. Our motive is to “Making Cheerful Investors!”
